chup for sock club london

it's true... we are making some socks with the japanese legends of the ankle world, chup.

member 002 was out in tokyo in june finalising the designs for three ( count 'em ) colourways

of a very special collaboration.


just in case anybody out there thinks making socks is an easy business.

london's finest and tokyo's artisans coming together over some strong coffee to bring you

THE socks of 2014.


our signature colours, good comic timing and a cheap pen.

these will be available in a very limited edition, so keep an eye on our instagram feed for the release date announcement and treat yourself this season to the most limited edition chups on the market.


*member 001 advised me to insert a chup-based pun here.

when i think of one i will delete the previous line... and hopefully this one too.